Drexel Hope
PROJECT: NEW BRAND IDENTITY
Drexel Hope is a mobile health truck that parks in underserved areas in Philadelphia. They needed to create a recognizable and approachable identity that could be seen from a distance, and relate to the people in the neighborhoods they serve.
The new logo reflects the idea that a flower has the possibility to grow even in the most challenging of circumstances.
We teamed up with Philadelphia mural artist Nilé Livingston to create a scalable illustration that could be reconfigured to fit various size dimensions, depicting a typical Philadelphia street scene
